Primitive Boutique

3800 Pleasure., Sea Isle City
215-939-3190

Primitive Boutique is a trendy boutique perfect to shop for gifts or treat yourself. After opening successful locations in Ocean City, NJ and Ambler, PA, their third location opened April 2024 in Sea Isle. The items they offer are representative of the communities where the stores are located. There is Sea Isle merch, Philly sports gear, and beach essentials. Primitive’s owner, Ann Martinelli, says that her mission for the store is to create a space where all are welcome to express their individuality. Customers can customize shirts, sweatshirts, and hats with patches for their favorite Philly sports teams and colleges. And if you’re looking for something a little edgier, they can cut the sleeves and neck of sweatshirts for a looser style. Martinelli strives to help customers represent themselves and there are even spots around her store that customers can customize. Be sure to check out her unique walls! Primitive Boutique in Sea Isle will be open 10am – 5pm Thursday through Monday, and then weekends only starting in October.